Archives for May 2023

Beyond AI and ChatGPT: The power of in-person recruitment

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Beyond AI and ChatGPT: The power of in-person recruitment

Content Team

In today’s talent landscape, it is easy to get caught up in the buzz around new technologies. From recruitment chatbots, to ChatGPT allegedly dissolving the case for cover letters overnight, it’s clear that recruitment as we know it will see significant changes in the years to come. While much attention has been given to the benefits of automation in recruitment, an important point is often overlooked. Specifically, that while AI can and will certainly play a valuable role in the hiring process, it can never replace the power of connection. Whether it’s the rapport built in a face-to-face meeting or the personal touch of a targeted print ad, some aspects of recruitment simply can’t be replicated.

Our talent experts possess a wealth of experience and knowledge in the ever-evolving world of recruitment. This allows them to seamlessly switch between, and continuously evolve, various talent acquisition strategies. Whether it is utilising the latest AI tools and technologies or executing face-to-face recruitment events, they apply their deep understanding of industries and clients’ needs to select the most effective recruitment methods for each role. Regardless of the latest trending topic, they deliver exceptional results.

Face-to-face with the tech prospects of the future

One of our expert teams recently partnered with hiring managers for a series of face-to-face events to recruit the best talent in University for our client. The unique value from face-to-face interactions was a critical element to successfully attracting candidates with these highly sought after skills.

“In my talent acquisition career, I have always valued connections above all else. It's what many recruiters find most rewarding about their job. I think AI is an opportunity that will bring back the personal, consultative approach to recruitment, and frees up time to do this. To connect and foster relationships that will help candidates grow in their careers, and clients execute their plans for growth with the talent they need.”

—Peter, Senior Talent Acquisition Specialist

These events were incredibly successful in positioning our client as an employer of choice for niche technology talent – even when the client’s industry was not your typical ‘pure’ technology company. By engaging with students and showcasing the exciting technology opportunities at our client’s organisation, our experts successfully engaged with technologists of the future. With genuine face-to-face interactions, our team was able to build a pipeline of tech talent and create a talent pool of candidates still completing their degrees.

Driving success: a roadside billboard campaign to recruit top truck drivers.

Our talent experts know that when it comes to recruitment, delivery is key. The long-term partnerships with our clients mean that our experts are fully embedded into their business, operations and culture. This gives them a unique and complex understanding of their target talent segment. Rather than exclusively leveraging traditional job boards or social media campaigns, this team decided to drive their point home in a big way; by also putting up a roadside billboard that would find truck drivers at the heart of their operations.

“The long-term partnership we have built with our client allows us to think outside of the box. When it comes to high-demand roles like this, we know what it takes to bring talent in. What we proposed hadn’t been done before. Our relationship with the business meant we were trusted to implement innovative ways of recruiting talent, while being credible and authentic ambassadors for the client’s brand. ”

—Pratima, Talent Acquisition Business Partner

Recruitment in the right places: job fair uncovers hidden talent

In a regional Victorian Council, our expert team attended a local job fair, where they were able to connect with a diverse pool of candidates. By being present in their community and engaging with candidates in person, our team was able to showcase the opportunities available and highlight the benefits of working for our client. For many roles, being able to connect and build trust personally, leads to a stronger talent pool than when relying on online channels and CV submissions alone.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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Video in talent attraction strategies: 3 tips from our talent experts

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Video in talent attraction strategies: 3 tips from our talent experts

Content Team

In today’s job market, attracting top talent is more competitive than ever. To stand out from the crowd, companies and recruiters need find engaging ways to showcase their employer brand and company culture. Video content has been a key tool in talent attraction strategies for some time, but it can be expensive and time-consuming to create videos that stand out. Our team of talent experts share how they have harnessed the power of video to connect with top talent, and their advice for anyone looking at video as part of their talent attraction strategy.

The power of authenticity

Every employer wants to put their best foot forward, and videos for the purpose of talent attraction perform best when they paint an accurate picture of working at your company. A genuine portrayal of your company culture will resonate with the talent that is most likely to thrive within your teams.  Louise, Recruitment Lead EMEA, is the earliest adopter of video in our EMEA region. She has successfully used video to create content that provides candidates with unique employee perspectives of Hudson RPO as a workplace.

Louise Millar, Recruitment Lead for the EMEA region shares:

“Since we started using videos as a tool to attract more talent to our business, we have seen a real increase in interest in our job openings. What makes video so successful in a recruitment strategy is that it gives insight into a workplace before interview. It adds an element of familiarity, which greatly helps in setting us apart from other employers and improves the candidate experience at the same time. It can be scary to jump in front of a camera and put yourself out there, but it gets easier the more often you do it.”

Louise Millar, Recruitment Lead for the EMEA region shares:

Engage through creativity

In today’s digital landscape, holding someone’s attention for an extended period is a challenge. A lengthy video featuring employees sitting in a conference room is unlikely to capture your target audience’s interest. In addition to being authentic, videos in talent attraction strategies should be dynamic and engaging. Creativity can play a vital role in crafting a compelling video strategy that aligns with your company’s brand guidelines. This looks different for every organization, and whatever approach you take, the video should feel organic. Daniel has become an expert in using creativity in videos for talent attraction, like on Christmas Jumper Day in our EMEA office, as well as for job advertisements on LinkedIn.
Daniel Gilliland, Internal Recruiter

“There are many candidates out there that might not even realise they are interested in joining your company yet. Why would they read a long job description listing what it is they need to bring to a role? Showing them what’s on offer to them instead has proven an effective way to draw in talent at whatever stage of their job hunt they are. It’s so much easier to highlight what’s important in a 30-60 second video than in a list of bullet points,” says Daniel Gilliland, Internal Recruiter. “My tip would be to add variation to the videos you create. Christmas Jumper Day, role descriptions, or employees sharing their journey with the company, it casts your net wider.”

Amplify your message

Publishing a video to your careers page or YouTube channel is unlikely to engage talent who remain unfamiliar with your employer brand. To reach as many potential candidates as possible, distribute the video on a variety of channels, including LinkedIn, Facebook, Twitter, and Instagram. On social media, you can increase your visibility and even target specific demographics and interests. Strategic promotion of your videos maximizes your videos impact. Molly Champagne, Internal Careers Senior Recruiter for the Americas region, has seen the impact of video on social media first-hand:

“Creating and posting these videos has helped me reach talent that I otherwise wouldn’t have connected with through job advertisements or traditional job postings. There is a lot of potential in video for recruitment strategies. I have used it to highlight the unique perspectives of my colleagues on Hudson RPO as a workplace but also to share recognition for my colleagues' achievements. Everyone has their own story to tell, and candidates might be looking for different things in an employer too. The more videos, the better we are able to share how we can match what they are looking for in their career. I would recommend not giving employees a script and asking them a question. Their authentic response is always best!”

Employer brand talent videos are a powerful tool for attracting top talent to your organization. By creating authentic and dynamic videos that showcase your company culture, you can engage potential candidates and set yourself apart from competitors. Being at the forefront of the recruitment industry, our talent experts know how to successfully implement video as part of your strategy. Do you want to talk more about innovative recruitment strategies? Click here to talk to one of our experts.

This article was originally published in 2018, and we have since updated it with the latest insights of our talent experts to share actionable and relevant talent advice. Original Article: https://www.hudsonrpo.com/blogs-articles/how-employer-brand-videos-draw-talent.

 

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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Developing a Long-Term Vision & Roadmap for Career Success

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Developing a Long-Term Vision & Roadmap for Career Success

Molly Champagne

Given dramatic economic and workplace changes, modern career paths often zig and zag, rather than following traditional linear paths. Springboarding from one or more jobs or careers, you may find you’re not quite where you want to be, or wonder how you can develop a lasting vision and roadmap for success.

In line with the adage, “find something you love to do, and you’ll never have to work a day in your life,” it’s important to align your work with your core values and purpose and have a plan in place should the unexpected happen. In doing so, and recognizing your non-negotiables, you can create a solid foundation to withstand changing markets and uncertain times.

Over the past 14 years, Molly Champagne has used this foundation to help graduates and professionals to succeed at all stages of their careers. Today, as Internal Careers Senior Recruiter, Americas at Hudson RPO, Molly connects individuals with rewarding opportunities in sectors including financial services, life sciences, energy, manufacturing, and retail.

Looking back over the years, Molly shares her wisdom and tips on how to balance your personal and professional goals, while navigating inevitable twists and turns over the course of your career.

Outdated Career Notions

First, it’s important to recognize outdated career beliefs which no longer serve us well in the workplace. Here are three notions Molly suggests we toss for greater success:

  • Your job defines you.
  • Formal education is the only way to a rewarding career.
  • Staying with one company for your entire career is the most reliable bet.

Investing in Your Career Portfolio

With those notions behind you, you can build a strong career portfolio and professional network to help future-proof your career. While it can be challenging to step outside of your comfort zone, or to take on more work or education, actively doing so helps to secure a more sustainable career.

Be strategic in the opportunities you seek out, so they align with your values and the kind of work you enjoy and want to be doing. Viewed as an investment in your career, you want to be intentional to create a well-rounded, versatile portfolio. The more you can demonstrate a measurable impact resulting from your efforts, the more you stand to gain. Molly suggests the following areas as examples:

  • Filling a need, gap, or talent shortage at work to help your company save time and money.
  • Demonstrating strengths in arenas that ladder up to measurable business goals.
  • Acquiring transferable skills and knowledge to leverage during market swings or downturns.

Making Time for Yourself & Your Career

“If you don’t manage your calendar, it will manage you.”

With a busy work schedule or the pressures of caregiving or other demands, it can be challenging to make time for professional development and your career. That said, even a few small steps  can make a big difference. Molly shares her tried-and-true tips:

  • Use a calendar. Block off time for learning, breaks, medical appointments, and other priorities. Remember to block time out for yourself as well.
  • Overcommunicate. Communicate early and often about your needs, deadlines and times when you are unavailable. Provide regular reminders verbally or in writing (such as your email signature), to help keep upcoming blocks top of mind.
  • Plan out your day in advance. Make a list every day at 4 p.m. of what you need to get accomplished the following day. This lessens morning confusion and saves brain time in order to execute priorities quickly.
  • Manage up. Remember how others work, so that you can proactively address questions before the eleventh hour, or when you’re unavailable.
  • Protect your personal time. Protect your time off to focus on learning, volunteering, or advancing your career. Be sure to make time to take care of yourself.
  • Set goals. Outline what you want to accomplish in a given timeframe and review your progress often. If things aren’t working out, be ready to make changes to realize your goals.

Navigating Changing Tides

No matter how hard you work, or how hard you try, it’s likely there will be times when your best work and efforts are susceptible to changing tides. Should the unexpected happen, flexibility and planning ahead of time can help to carry you through. As Molly says,

  • Be open to a reduced salary in order to stay on track with your goals.
  • Focus on what you can control, and set aside what you can’t.
  • Be part of the solution, and not part of the problem.
  • Have a long-term savings plan.
    • Try to cover three to six months of expenses, and have an emergency fund.
    • Follow Dave Ramsey’s 7 Baby Steps. Don’t live outside of your means, or try to keep up with the Joneses.

The Power of Positivity in Your Career

Truth be told, investing in your career takes time, energy, and resources, which you may or may not have in abundance. Staying positive and surrounding yourself with others who share your same mindset can help to overcome limitations, particularly during difficult times.

“Staying motivated in your career creates a passion for what you do, and brings positivity to your life and others, even when you feel overwhelmed. Positivity brings people towards you, in a good sense of being.”

To keep your spirits up, Molly recommends bringing outside inspiration in. Read inspiring books, listen to engaging podcasts, or spend time with others who keep a positive mindset. Remember to take care of yourself — set an alarm to help you to remember to get up, drink water, or eat something healthy.

Also allow yourself time to enjoy doing what you love. Prioritize your time wisely, set realistic goals, and be mindful of all that you’re working to achieve. Always remember to keep things fun. If you are not enjoying your job, look at working in a different way. Don’t be afraid to ask for help, or to say no when you’re not able to tackle additional tasks or projects.

Taking the Next Step

Looking to get more out of your career, and your career journey? Explore careers at Hudson RPO. 

Molly Champagne

Internal Careers Senior Recruiter

Molly Champagne is our Internal Careers Senior Recruiter for the Americas region. As an experienced recruiter and account manager in the RPO, staffing, and recruiting industry, Molly has a strong interest and skill set in process improvement, recruitment operations, and career coaching. 

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