In today’s job market, attracting top talent is more competitive than ever. To stand out from the crowd, companies and recruiters need find engaging ways to showcase their employer brand and company culture. Video content has been a key tool in talent attraction strategies for some time, but it can be expensive and time-consuming to create videos that stand out. Our team of talent experts share how they have harnessed the power of video to connect with top talent, and their advice for anyone looking at video as part of their talent attraction strategy.
Every employer wants to put their best foot forward, and videos for the purpose of talent attraction perform best when they paint an accurate picture of working at your company. A genuine portrayal of your company culture will resonate with the talent that is most likely to thrive within your teams. Louise, Recruitment Lead EMEA, is the earliest adopter of video in our EMEA region. She has successfully used video to create content that provides candidates with unique employee perspectives of Hudson RPO as a workplace.
Louise Millar, Recruitment Lead for the EMEA region shares:
Employer brand talent videos are a powerful tool for attracting top talent to your organization. By creating authentic and dynamic videos that showcase your company culture, you can engage potential candidates and set yourself apart from competitors. Being at the forefront of the recruitment industry, our talent experts know how to successfully implement video as part of your strategy. Do you want to talk more about innovative recruitment strategies? Click here to talk to one of our experts.
This article was originally published in 2018, and we have since updated it with the latest insights of our talent experts to share actionable and relevant talent advice. Original Article: https://www.hudsonrpo.com/blogs-articles/how-employer-brand-videos-draw-talent.