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Employer branding on Instagram: candidates want to sneak a peek

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Employer branding on Instagram: candidates want to sneak a peek

Content Team

Building an employer brand? You’ll need a creative strategy for connecting with preferred candidates, particularly if they’re not actively seeking a new role.

You’ll want to explore the best ways to share stories from your workplace — stories that will attract and engage high-quality candidates.

We call this ‘social talent attraction’. And in 2019, it’s no longer simply nice to have.

Using social platforms to interact with star talent must be a key part of your employer brand strategy. If it doesn’t, your brand will have a harder time competing for great talent.

person viewing Instagram on cellphone
Are you using Instagram to build your employer brand?

Leah Burdick, Vice President of Marketing and an experienced employer brand strategist, says:

“The talent market is competitive. Candidates are in charge: companies are discovering that you can’t just put out a job description and expect candidates to come running. You’ve got to charm them, much the way a consumer brand sells its products to customers.

“Social media plays a critical role in selling your brand to top candidates.”

With that in mind, let’s explore the significance of building a strong employer brand in social media. We’ll also take a closer look at one hotly recommended platform: Instagram.

Social talent attraction: why does it matter?

With more than 3 billion people using social media, and that number growing year-on-year, the time has come for employers to hang out among candidates, on their preferred platform(s).1

So, where are many of your great candidates hanging out? On Instagram, quite likely. Interaction rates are higher here than on any other social platform.2

Instagram is a great place to connect with younger talent in particular. It’s been reported that six out of 10 Instagram users are aged between 18 to 29.3

An example of employer branding on Instagram

Want to see an example of employer branding on Instagram?

Check out our Hudson RPO (APAC) Instagram page. It’s designed specifically for our Asia-Pacific audience, but provides a feel for what types of content you might consider when building an employer brand on Instagram.

From dynamic company events to vibrant work spaces, we love Instagram for its pictorial storytelling style.

If you’ve never met us before, but you arrive at our Instagram page, you’ll quickly discover our positive and collaborative nature.

Employer branding on Instagram
Discover how to build your employer brand on Instagram: it can show candidates what to expect from your team culture.

We use Instagram to showcase:

  • team celebrations
  • meet-ups
  • social events, and more

You’re even treated to a bit of behind-the-scenes, with still photography from one of our video shoots.

When it comes to text, we mix inspirational quotes, which do indeed capture our culture, with descriptive career opportunities.

But we mainly prefer to fill our Instagram platform with a range of images that capture the environment you can expect if you join Hudson RPO. That’s what employer branding is all about: showing candidates who you are as a team, allowing them to consider whether the cultural fit could be mutual.

Still not sure about employers using Instagram?

Whether you’re a personal user of Instagram (or any social site), the reality is: many of your candidates are. If your employer brand is serious about capturing the imaginations of truly talented people, then it’s hard to ignore Instagram.

Suzanne Chadwick, Director of Employer Brand, says:

“Instagram allows us to share employee stories of why they love working at Hudson RPO and what their career journey has been. Plus, we can re-share their images when they’re out and about with their work colleagues.

“Employer branding isn’t just about attracting new talent into your team, it’s also about engaging your current employees and making them the heroes of your employer brand. Instagram provides a great platform to do that.”

Three people at table with laptop
Candidates are social. An employer brand should be, too.

Instagram is a great place to showcase your team’s creative and social sides. It’s perhaps not as formal as LinkedIn. It’s also not as flooded with advertising as Facebook has become. And it’s not as short-lived as a tweet on Twitter.

Of course, those platforms do serve their purposes and should certainly be considered as part of the employer branding mix on social media. Different audiences hang out on different platforms. You need to ensure the right content reaches the right audience, at the right time. But when it comes to the power of visual storytelling, Instagram is a platform worth considering.

Want to learn more about building an employer brand strategy for your business?

Learn more information about Hudson RPO and Employer Branding.

Sources

1: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

2: https://www.forbes.com/sites/jaysondemers/2017/03/28/why-instagram-is-the-top-social-platform-for-engagement-and-how-to-use-it/#3c230f1336bd

3: https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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Candidate ghosting? Ugh. A stronger employer brand can help

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Candidate ghosting? Ugh. A stronger employer brand can help

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It’s ten minutes past the scheduled interview time, but where’s your candidate? Have you just been ghosted?

Unfortunately, candidate ghosting is a very real thing that HR and hiring managers encounter.

Aggravating? Of course it is.

You’ve presented a fantastic opportunity and invested precious time and resources into marketing the role. You’ve been communicating for a while with your preferred candidate(s).

Candidate ghosting image
A strong employer brand can help lessen the chances of candidate ghosting.

All is going swimmingly, or so it would seem. Then comes the interview. Or perhaps your candidate attends interview, but then he or she goes AWOL after that point.

Ugh.

Personnel Today recently wrote about the subject of candidate ghosting.¹ The publication reviewed 55,000 interview results over a year, and came to the conclusion that differentiating your employer brand must play a key role in your anti-ghosting strategy.

They wrote:

The problem is candidates often cast a wide net, applying to similar-sounding jobs in the same industry, and it becomes hard to tell one company from the other. The job you’re hiring for is lost in an indiscernible heap of career opportunities.

Their solution? “Showcase your company as a place where team members thrive.”

Guess what — we fully agree. Presenting a unique employer brand can help keep your opportunities at the forefront of candidates’ minds.

Differentiate your employer brand with great content

So, how do you go about developing a top employer brand?

Part of the answer lies in how your business presents itself online.

Do you have a careers website, or a careers page on your website? These enable you to showcase your team’s values, while providing a sneak peak into the day-to-day culture of your workplace.

You can even plug the site into your applicant tracking system (ATS) to direct interested candidates to current vacancies.

Employer branding video
Create an employer brand video to help attract and engage great talent.

Engaging videos can also help promote your employer brand. More than 80% of web traffic will be video by 2022, according to a Cisco study.² This underscores the importance of video becoming a core part of your strategy to reach and engage with candidates.

Check out this example of an employer branding video. By weaving together multiple perspectives, the video shows candidates why Hudson PRO offers a great career opportunity.

Using social media to set your employer brand apart

But what if you’ve not got the means to create a dedicated careers site, or compelling videos? Never fear. Make the most of your company’s image on social media. While it does require time and commitment, the wonderful thing about projecting your brand via social media is that your audience tends to already be there.

Depending on the resources available, you can take a more proactive approach with social media, regularly pushing content to your desired audience. Of course, if you do publish routinely, you should always consider whether your content is relevant to the audience, or you risk losing your audience to disengagement.

If your capacity is quite limited, you could consider publishing ‘evergreen’ content onto your core platforms. This is the sort of content that remains relevant through every season. You don’t necessarily need to refresh it very often.

As an example, consider content related to the work space, particularly if it’s bright and welcoming. We’ve got some great examples of this on our Hudson RPO Instagram page.

Employer branding on Instagram
Discover how to build your employer brand on Instagram.

Ultimately, if you develop and showcase an employer brand that truly differentiates from the competition, it will be harder for great candidates to disengage from great opportunities.

And all the sooner will you be saying: Buh bye, ghosties! Don’t even bother ‘not showing up’ again!

Want to learn more about building an employer brand strategy for your business?

Click here to learn more about Employer Branding.

Sources

1: https://www.personneltoday.com/hr/ghosting-in-recruitment-a-growing-candidate-trend/

2: https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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Unlock the secret power of RPO

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Unlock the secret power of RPO

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If you ask Darren Lancaster where he believes the strongest areas of RPO growth will be, he’ll tell you: it’s not necessarily in taking the whole RPO service, but in picking and choosing value-add areas.

The pick-and-mix approach to talent acquisition could include pre-employment screening, an element of the workforce plan, or your employer value proposition (EVP), to name a few examples.

Darren unlocks the secret power of RPOs in a new SocialTalent webinar.

Whether you’re managing talent in a regulated, banking environment, for example, or operating in FMCG, which tends to foster a more progressive talent acquisition environment, talent outsourcing can enable your team to become more strategic business partners.

Darren Lancaster in Social Talent Webinar
Watch the talent acquisition webinar with Darren Lancaster on SocialTalent.

The webinar reveals how RPO can help guide your resource plan in terms of understanding and anticipating retention rates. It can also enable your team to become talent finders, ensuring your team is actively pipelining individuals, rather than just operating in a reactionary role.

Darren recommends your talent acquisition team be full of curiosity and integrity. They should also share a desire to discover new tools that can enhance recruitment processes.

He also discusses the value of a good applicant tracking system (ATS) to track a job, as well as a strong CRM system that can help monitor candidate experience.

Watch the webinar here.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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IT recruitment services

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IT recruitment services

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Experienced in Outsourcing IT Recruitment

Speak to most CIOs today and they’ll tell you a big challenge is filling the technology and developer roles they have open today. The “tech talent crunch” means the size of the experienced talent pool is shrinking, and competition is heating up for the best quality talent.

Identifying IT talent to gain competitive advantage for your organization requires more than a search engine. You need to connect to a personal network of established IT recruitment outsourcing experts for the fastest, most relevant results.

We understand the IT market globally and within your local area, and we’ll match you with the solution that best suits your individual needs. Our extensive market knowledge and understanding of the diverse requirements of the different sectors ensures we deliver the right IT recruitment outsourcing solution for your needs.

Have a recruitment process outsourcing need or questions? Contact us.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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RPO recruitment services

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RPO recruitment services

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Leverage our scalable and flexible team worldwide

If you are an HR leader at a multi-national company, you’ve probably noticed many recruitment management firms claim they are global. However, it would be difficult to find another firm that comes close to Hudson RPO’s on-the-ground global recruitment presence.

For global talent acquisition leaders, it’s tough to have visibility into every geography at a level that enables you to understand whether best practices are being followed. When you work with Hudson RPO, we ensure consistent quality control over your recruitment process, while allowing for local customization. Our measurement techniques and reports provide confidence to leadership that results are delivered as promised.

Globally located professional recruiters

As an international recruitment process outsourcing provider, our clients benefit from a vast network of human resource specialists who attract, cultivate and connect organizations to talent in both global and local markets. Our unrivaled scope of services and global reach allows us to share candidates and roles across borders. With greater coverage and tools, we can ensure our clients and candidates all get the best outcome for their recruitment outsourcing needs.

The secret to our success lies in the proprietary tools we’ve developed to sources, assess, develop and deploy talent – tools that are available to every Hudson RPO recruiter no matter where in the world they call home. These tools put an international pool of talented candidates at the doorstep of our clients and ensure consistency across the entire recruiting process.

It doesn’t matter what size project you are staffing, how complicated the job is or where you are located – Hudson RPO can step in and deliver change immediately.

Our global recruitment services provide our clients

  • Local market knowledge from on-the-ground experts across multiple geographies
  • Best practice recruitment process in every country where you operate
  • Quality control and oversight for global talent acquisition leaders
  • Common service provider, reducing your number of third party vendors

We speak your language

Hudson RPO people are local people, sharing local values, customs and cultures. Our global footprint gives us the power to deliver wherever you need help. Our experts serve clients and candidates with over 80 offices in 20 countries across the Americas, Asia, Australia and Europe.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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International recruitment

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International recruitment

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Hudson RPO is a top international recruitment agency

Hudson RPO offers a range of global, customizable recruiting solutions. Our capabilities include: total talent solutions, full or project RPO, blended RPO/MSP, consulting, and employer branding & sourcing innovation services. We specialize in international recruitment and serve 43 countries and over 20 markets.

We also build recruitment hubs – multilingual recruiters sitting in one location for regional or global recruitment needs. These hubs allow for more efficient and effective large-scale international recruitment. Learn more about what recruitment hubs have to offer.

Hudson RPO also delivers flexible recruitment solutions. We can scale our teams up or down, according to your fluctuating hiring needs. You’ll save costs because you pay only for the team you use.

International recruitment agencies vs. local agencies

According to Deloitte’s “Predictions for 2014: Building a Strong Talent Pipeline for the Global Economic Recovery”:

“Now we need to source and locate operations around the world to find the skills we need. You must expand your sourcing and recruiting to a global level. Locate work where you can best find talent. And build talent networks which attract people around the world.”

Our global economy demands global workforce solution capabilities. Hudson RPO is an international recruitment agency made up of local market experts around the world. Therefore, we combine the best a local agency has to offer – deep experience in local custom, the best job boards, top feeder universities – with the ability to deliver solutions worldwide. Our global team shares best practices regions and large client accounts in order to implement across our solutions worldwide.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

Follow Hudson RPO on LinkedIn

What is RPO?

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What is MSP?

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