RPO transforms global pharma’s China launch experience

Situation

GSK (GlaxoSmithKline) is a global healthcare company and a leader in pharmaceuticals and consumer healthcare. It was facing talent challenges in China including

  • Low employer brand visibility in China
  • Urgent and high volume hiring within 7 months
  • Revolutionary new business model in China market
  • Inefficient existing recruitment process
  • Critical selection criteria

Journey to success

Hudson RPO implemented an end-to-end RPO solution, which resulted in an increase in the quality of talent hired, a reduction in the time taken to fill roles, and an overall improvement in the organisation’s retention.

Highlights include:

  • Providing RPO solution to Pharma, OTC, and FMCG business
  • Filling 40% of all roles via proactive sourcing channels
  • Achieving an average time to fill of 45 days (against an agreed target of 60 days)
  • Completing a high productivity rate of an average of 92 hires per year per person

Behind the scenes

Hudson RPO designed and implemented a tailored solution in mid-2015 which continues to this day. We put in place a team of 15 recruiters working both onsite and offsite across Shanghai, Beijing, and Guangzhou.

The solution included:

  • A comprehensive recruitment plan
  • A multi-channel sourcing strategy
  • Assessment and selection methodology
  • A clearly defined EVP
  • Consistent employer brand messaging across all candidate touch points
  • We also developed a strategic sourcing strategy (channels) by role type and development of talent pools, criteria, architecture, and communication.

About the client

GlaxoSmithKline plc is a British pharmaceutical company headquartered in Brentford, London. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham, GSK was the world’s sixth largest pharmaceutical company as of 2015.

At a Glance

Services Provided

Enterprise RPO
Employer Branding

1,700

Positions filled in 7 months

Award

Hudson RPO's onsite recruiters received GSK's 'Global employee recognition' award for its contribution over and above expectations

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