Ceridian needed an aggressive sales team to bring new product line to market


Ceridian was launching a new product line, and like any software company, they needed to quickly build an aggressive and cohesive sales team to bring the product to market. This sales team would be responsible for selling Ceridian’s award-winning Dayforce products to companies with 100 to 500 employees. To bring this product to market, Ceridian developed two new sales hubs in Chicago and Atlanta. However, to achieve these aggressive numbers they needed a sales team that could hit the ground running and get it right the first time.

Journey to success

An RPO solution from COIT, our Technology RPO company, was the best way forward. COIT deployed an aggressive sales recruiting team for this four-month project. In order to build a cohesive and successful sales team, COIT began with leadership. The first order of business was to recruit the new VP of Sales, a well-known industry veteran. The team quickly identified and signed the new VP within three weeks of the project’s start. Once the new leader was in place, the team worked closely with sales leadership to build two world-class sales hubs to sell Ceridian’s award winning product.

About the client

Ceridian HCM, Inc. is an American provider of human resources software and services with employees in the USA, Canada, Europe, Australia and Mauritius.

At a Glance

Services Provided

Candidate Sourcing
Project RPO

3 weeks

New VP of sales identified and signed to lead the new team

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