5 tips for a good candidate experience
Candidates don’t have the patience or time to work things out, and if the experience you’re creating online isn’t easy, accessible and up to date then you’re missing out on top talent who know what good looks like.
What is recruitment marketing? A beginner’s guide to standing out
What is recruitment marketing? In the recruiter-candidate context, recruitment marketing is the strategic promotion of career opportunities. Of course, recruitment marketing can also take place in a business-to-business environment.
CEO views: Is employer branding worth the time and effort?
Candidate engagement is the precursor to employer brand engagement. In the age of automation, how do you ensure candidates experience personal interaction? EMEA & Americas CEO Darren Lancaster explores how a personal experience can help candidates discover your employer brand.
Employer branding on Instagram: Candidates want to sneak a peek
Building an employer brand? Social media, including Instagram, can help you share stories that will attract and engage high-quality candidates. You’ll need a creative strategy for connecting with preferred candidates, particularly if they’re not actively seeking a new role.
Candidate ghosting? Ugh. A stronger employer brand can help
It’s ten minutes past interview time, but where’s the candidate? Have you just been ghosted? A stronger employer brand can help ensure candidate engagement. Make the most of your company’s image on social media.
The best non-monetary perks and benefits for candidates
What are non-monetary benefits? Learn how non-monetary perks improve hiring and retention, and which perks today’s candidates appreciate the most.
How employer brand videos draw talent
The best employer brand videos pull back the curtain on your workplace and give would-be employees a brief glimpse into your company’s mission, expectations, workplace culture, and day-to-day operations. Discover examples of employer branding videos that work.