Employer Branding Archives - Page 2 of 3

Employer brand: developing a strategy for external and internal audiences

Your employer brand strategy and message externally needs to attract passive talent through the content you share, the positioning of your leaders, the employee stories you tell as well as focusing on information that top talent in specific role families or industries want to know more about.

Employer brand ambassadors: empower the team to share their best stories

We all know that the career site and website will give us the formal information we’re looking for about the company, but having stories from employees is where the impact is.

Building the brands of leaders to help inspire candidates

People are looking for leadership in organisations, and it can be a deciding factor for high calibre talent when it comes to who they’ll be working for and reporting to. People want forward thinking and they’re looking for different.

5 tips for a good candidate experience

Candidates don’t have the patience or time to work things out, and if the experience you’re creating online isn’t easy, accessible and up to date then you’re missing out on top talent who know what good looks like.

What is recruitment marketing? A beginner’s guide to standing out

What is recruitment marketing? In the recruiter-candidate context, recruitment marketing is the strategic promotion of career opportunities. Of course, recruitment marketing can also take place in a business-to-business environment.

CEO views: is employer branding worth the time and effort?

Candidate engagement is the precursor to employer brand engagement. In the age of automation, how do you ensure candidates experience personal interaction? EMEA & Americas CEO Darren Lancaster explores how a personal experience can help candidates discover your employer brand.

Employer Branding

Employer brand: developing a strategy for external and internal audiences

Employer brand ambassadors: empower the team to share their best stories

Building the brands of leaders to help inspire candidates

5 tips for a good candidate experience

What is recruitment marketing? A beginner’s guide to standing out

CEO views: is employer branding worth the time and effort?

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