Suzanne Chadwick, Director of Employer Brand (APAC), in a discussion of building your leader’s personal brands as an Employer Branding strategy.
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Personal Brands have been around for a long time but it’s different now. People are looking for leadership in organisations and it can be a deciding factor for high calibre talent when it comes to who they’ll be working for and reporting to. People want forward thinking and they’re looking for different.
If you have exceptional people in your organisation who do things differently, who think differently, who have great relationships with clients and employees and really embody your organisations values then now is the time to build their personal brands both within the organisation and outside of it.
When you’re looking at roles and industries like technology, AI, strategy, innovation and development people want to work with leaders in the field. So it’s so important for organisations to recognise the talents of their leaders and not just take it for granted because it could be a really strong asset to not only your organisation but to your attraction and employer brand strategy.
So identify your key leaders, understand what their key strengths are and what insights they can bring to the table is really worthwhile. Where do they think the market is going in their area of expertise, how can they be positioned as a leader in their field more, then start to build content around them.
Think about video content, articles on LinkedIn, having them speak at industry events or contribute to white papers on specific topics you’re wanting to build your brand around. Highlight their impact in your business, their values which obviously align with the organisations values and help them stand out.
If you have leaders that others want to follow or work with then you’re already a step ahead of your competitors.