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Don’t fail the employer brand: Ensure that It reflects reality

This is an excerpt from “Launching a Successful Employer Brand: Practices that Distinguish Top Employer Brands” by Hudson RPO and HRO Today magazine. To download the full report, visit http://EmployerBrandGuide.com According to a survey by LinkedIn, “The State of Employer Branding,” 83% of global recruiting

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Common Employer Branding Mistakes

This is an excerpt from “Launching a Successful Employer Brand: Practices that Distinguish Top Employer Brands” by Hudson RPO and HRO Today magazine. To download the full report, visit http://EmployerBrandGuide.com. An employer brand is an organization’s reputation as an employer. In short, it attracts the

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For a Winning Employer Brand – Shout About It

This is an excerpt from “Launching a Successful Employer Brand: Practices that Distinguish Top Employer Brands” by Hudson RPO and HRO Today magazine. To download the full report, visit http://EmployerBrandGuide.com Hudson RPO and HRO Today surveyed 324 global HR executives to identify the practices of

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Don’t Let Power Struggles Crush Your Employer Brand

This is an excerpt from “Launching a Successful Employer Brand: Practices that Distinguish Top Employer Brands” by Hudson RPO and HRO Today magazine. To download the full report, visit http://EmployerBrandGuide.com. In many companies, it is often unclear which department ultimately owns Employer Branding. Is it

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Social Media is Critical to Communicate an Employer Brand

This is an excerpt from “Launching a Successful Employer Brand: Practices that Distinguish Top Employer Brands” by Hudson RPO and HRO Today magazine. To download the full report, visit http://EmployerBrandGuide.com. Today’s job seekers are savvier than ever, using social media to seek and find as

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Win employer brand champions one department at a time

When it comes to a company’s employer branding programs, support from senior leadership is essential for program success. Recently, Hudson RPO and HRO Today magazine conducted a study of 324 HR executives to distinguish the behaviors between top employer brands versus “other” employer brands. The