Over the last 15 years, I’ve had the opportunity to build and lead multiple Centers of Excellence (COEs) across Latin America — from Buenos Aires to São Paulo, Costa Rica, and beyond. These weren’t just operational hubs. They became true engines of value, supporting some of the world’s most respected companies across talent, technology, finance, and innovation.
But while COEs can be powerful, they’re not easy to get right. And when they don’t work, the consequences are big — from high attrition and underperformance to missed business impact.
If you’re thinking about launching or expanding a COE in Latin America, here’s what I’ve learned from the ground up:
Be clear about the mission
Why does your COE exist? What does success look like? Clarity in scope and governance avoids confusion and scope creep.
Adapt global frameworks to local reality
The best COEs I’ve seen balance global structure with local flexibility. Don’t just copy-paste. Customize.
Invest in culture
People want to grow. They want to be part of something that matters. Recognition, purpose, and development are key if you want them to stay.
Latin America is full of opportunity. But a COE isn’t just a cost center — it’s a chance to build something lasting, meaningful, and high impact.
If you’re thinking of launching a COE in LATAM — or already have one and want to take it to the next level — I’d be happy to share more of what I’ve learned. The challenges are real, but the upside is bigger.
Let’s connect.
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