Innovative recruiting is essential
to recruit top candidates
With companies competing for talent and with social media allowing potential candidates to observe a broader picture of organisational culture, innovative recruiting is essential. Here are five tips to help you attract top candidates.
You can hire candidates with the technical skills and the capability to complete the job; however, to increase retention, you need to attract potential employees who fit your culture. To do this, you must be consistent with your messaging across your employer, corporate and consumer brand in all mediums. Another great way to engage employees is to identify your brand ambassadors internally, and look at interesting ways for them to share their story, ideas and thoughts. If they have a large online community then potentially encourage them to share the employer brand of the organsiation from their perspective in their online and offline communities. Making this fun for your employees with speak volumes in the external market as it provides an insight you're your organisation that you're inclusive, engaging and like to play as well as work. Remember that people are looking for a more than job, they are looking for the opportunity to have a better life and career.
There are more and more platforms coming to market that allow companies to now put video job ads online. ONgig.com, Hellomynameis.co as well as job boards with video facilities allow organisations to not only show the hiring manager talking about the role they are recruiting. Video also provides companies with the chance to show a potential employee where they will be working and who their team will be. Candidates want more than just a written job ad these days. If you have limited visual information on your career site then a video job ad can provide you with the buzz, interest and engagement needed to attract the right person.
By using gamification, job seekers regularly engage with your brand and share that experience with their peers. An early adopter in this innovative recruiting tool is Marriott, which uses a hotel-themed online game to engage customers and potential employees. This is a fun way to interest and attract candidates to your organisation. It also enables you to test aptitude and cultural fit via games that match the organisational ethos.
4. Talent Pools
Using Talent pools is not innovative recruiting, but the way you build and engage with your candidate pool could be. Having a Candidate Relationship Management (CRM) strategy is essential for success. Understanding what content is of interest, what will engage your audience and how often they would like to communicate will allow you to build your relationship with those targeted candidates as well as developing the employer brand over a period of time in their minds. Social media engagement is imperative with 2012 UK CandE Awards reporting that almost 50 percent of candidates have already had contact with a company prior to applying for a job. More importantly, one in 10 are following organisations on social media. Be prepared to participate in the conversations because social media is best when developed as a two-way conversation.
Whilst recruitment process outsourcing (RPO) has been around for a while, the act of outsourcing all or part of your recruitment process can be innovative, especially in terms of quality and cost control. The cost-of-hire is reduced, and you gain access to a pool of recruitment specialists covering most role types. Add to that the commitment of the RPO to build talent pools using the latest strategies and techniques. An example of this is the Hudson 20:20 series.
Your people are the key ingredient in any business. Attract and engage them through these innovative recruiting tips, and get a head start over your competition.